Blog

Writing from the HYPD team.

Field notes on agentic marketing, adtech, and how we build the product.

ChatGPT Ads: What Advertisers Need to Know

What ChatGPT Ads are, who sees them, how context hints replace keywords, what you pay and what you can measure. Current as of October 2026.

Philip MohrOct 23, 20267 min read

Read article

AllAdTechGoogle AdsChatGPTHow-To

Google Ads

Google Ads Audit Checklist for Agencies (With AI)

A six-part Google Ads audit checklist you can run in 30 minutes with AI: tracking, wasted spend, structure, bidding, creative and budget, with the prompts.

Ionut CiobotaruOct 23, 202612 min

AdTech

How We Brought ChatGPT Ads to Claude

How we built an MCP server to use ChatGPT Ads from inside Claude.

Ionut CiobotaruOct 15, 20265 min

AdTech

Building AI Agents for Advertising

Notes on the Mastra book — prompts, RAG, evals — from building HYPD.

Ionut CiobotaruOct 12, 202614 min

AdTech

Allocation and Delivery in Agentic Advertising

Agentic advertising has two wedges: allocation and delivery. Why both matter.

Ionut CiobotaruOct 12, 20263 min

AdTech

GenAI x Marketing Landscape - 2025 edition

The 2025 GenAI × Marketing landscape: what changed, what shipped, what's next.

Ionut CiobotaruOct 12, 20264 min

AdTech

On Agents, AdTech, and GenAI

On Scope3, contextual agents, and what GenAI actually changes for adtech.

Ionut CiobotaruOct 12, 20264 min

ChatGPT

Claude vs ChatGPT for Google Ads: Honest Comparison

We support both, so we can be honest. Where Claude wins, where ChatGPT wins, and which to pick for audits, ad copy, analysis, and client reporting.

Philip MohrOct 12, 202610 min

Google Ads

Manage Google & Meta Ads for Free Inside Manus

Run Google Ads and Meta Ads from a free AI chatbot. Manus gives 300 credits a day, HYPD is free for one account. Free AI for PPC Marketers, on a free MCP.

Ionut CiobotaruOct 12, 20266 min

How-To

Connect Claude to Google Ads Safely (Agency Guide)

Three ways to connect Claude to Google Ads, what each exposes, and how agencies do it safely with permissions, audit trails, and GDPR compliance.

Philip MohrOct 12, 202610 min

AdTech

Claude for Performance Marketing: The Agency Playbook

The end-to-end agency workflow for running Google, Meta, and TikTok ads with Claude: research, build, analyze, optimize, report. Safely, across clients.

Ionut CiobotaruOct 12, 202614 min